Les Clefs D'Or
Les Clefs D'Or

Your Key To Munich’s Liveliness and Tradition – 2019 Les Clefs d’Or Award Nominee – Germany

Let yourself be inspired by Munich! Munich is a city with spirit, tradition Bavarian values, and a lively flair. The sense of home you can experience when walking through the streets, watching the locals, and getting inspired by the historical buildings and surroundings.

BMW, a local Bavarian automobile manufacturer for over a 100 years, substantially contributes to the spirit of Munich. The manufacturer established long-standing traditions but never lost the focus towards innovation. This truly encompasses the atmosphere throughout the city.

The Bavarians are a prideful lot, especially when it comes to football. This is best expressed in the city’s slogan “Mia san Mia”. It means we are who we are. This feeling of contentment is mirrored in the leisurely ambience slowing down the everyday hustle and bustle of a metropolis.

You can experience the city’s spirit with all your senses when exploring the “Viktualienmarket”. It is the oldest food market in town located right the heart of the city center. The market opened officially on March 10th in 1807 and is to this day the primary market for the locals in Munich especially for main farm products. During the last 200 years the market has undergone major changes, but the traditional atmosphere remains intact. During your visit, there is a lot to discover!

Right behind the Holy Ghost church you can explore the delicacy paradise of cheese, wine, herbs, spices, flowers, and a beer garden offering locally brewed beer. The colorful sea of flowers and crisp fruit and vegetables mixed with the scent of freshly brewed coffee and homemade bread is a true feast for the senses. The 140 different market booths and stalls are all run by locals who pour their heart and passion into their life’s work.

Let me introduce a few:

The “Kaffeerösterei Viktualienmarket” offers coffee to stay or coffee to go in reusable cups made from cornstarch and beans roasted locally. Since 2014, Christian Müller and his team serve their coffee creations every day with a bright smile even during the very cold winter months.

After you got your fresh coffee, it is only a few steps further to the “Honighäusl”. A wonderful and innovative market stall because they offer a variety of different products made from honey thus combatting the endangerment of the bees in Germany. The various types of honey include citrus honey with a lemony fruity smell and lavender honey with a flowery taste. Moreover, you can get cosmetics made from honey .
Lastly, I would like to introduce you to two boys who are pretty new on the market- Theo and Dormi. They are celebrating the revival of the good old German “Kartoffel”. They sell a very special selection of potatoes. At their stall, you can find potatoes with names like Black Princess or Miss Blush. Furthermore, “Casper Plautz” is a very good recommendation for a lunch break. Here you can choose from a small menu offering traditional German dishes like your grandma used to make at home.

Come and see for yourself – the Bavarian Way of Life!

Anne is a candidate for the 2019 Les Clefs d’Or Award. This article has been published in its original form.

Meet the Author
Anne Hollaender

My first working experience with a Concierge was during my time at the Gleneagles Hotel in Scotland. She was a female Concierge, which is very rare in itself, but I was so fascinated by her and her work that I decided to become a Concierge as well.

After I successfully completed my apprenticeship as hotel manageress at a quaint family-owned hotel and my studies in hotel management in Edenkoben, I moved to Munich. At first, I started as a Night-Audit at the Mandarin Oriental and then a year later took the opportunity to work as a Concierge in the team. I really enjoyed my time at the Mandarin Oriental since it was where I was able to kick start my career as a Concierge. In September 2017, I proudly received my Golden Keys thus becoming a member of Les Clefs d’Or. The next milestone in my career manifested as I got the chance to work with the Rocco Forte The Charles Hotel in Munich, which is a truly inspiring working environment and hotel.

Being a Les Clefs d’Or member fills me with pride and joy, especially when I am able to meet Concierges from other hotels. These events always have a special atmosphere and I am grateful that I can extend my network.

Rocco Forte The Charles Hotel

Overlooking the peaceful Old Botanical Garden, The Charles Hotel is an elegant hotel conveniently located in the heart of Munich, close to the historic Königsplatz. With spacious, contemporary rooms, delicious modern international cuisine at Sophia’s restaurant, modern meeting spaces and a state-of-the-art spa, The Charles Hotel presents exceptional facilities. 

Most of our sophisticated hotel rooms enjoy views of the city or of the Old Botanical Garden. Designed by Olga Polizzi, each offers a wealth of individual character. Our elegant suites blend contemporary design with distinctive Bavarian detailing, and all the little touches that will make you feel at home during your stay in Munich. 

Sophia’s Restaurant & Bar menu stresses the importance of regional and seasonal products, with some guest appearances from more exotic flavors’ and ingredients. Though the highest quality meats and freshest fish are also available from Executive Chef Michael Hüsken’s specialist butcher and fishermen, vegetables, fruits, spices and herbs take centre stage.  

The Charles Spa is the ultimate urban spa experience and is the perfect place to escape the pace of city life. Enjoy an array of treatments. Choose from our Irene Forte Skincare facial and body treatments or massages inspired from different parts of the world. Swim in our 15 meter long pool, relax in our Finnish sauna and steam bath or exercise in the gym with the latest Technogym equipment.


+49 89 5445550

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